If you are a business owner, your website is just about the most powerful marketing tool you have. However, if you have very low conversion rates, or if traffic to your website is decreasing, it is time to fix your website.
The world wide web is constantly evolving, with latest trends in technology and hence your website needs to be up to the latest standards and user preferences.
Here are four major ways you are turning your potential customers away:
1. Confusing and difficult navigation.
We all know that first impressions count.
Research shows that you only have a few seconds to get the user’s attention and to convey enough value to engage them or they will go to another website. Any user should be able to find what they’re looking for as fast and as intuitively as possible. Create an organized homepage with an easy-to find navigation bar that has all the necessary links. In order to ensure your site is user-friendly, run usability tests and take any suggestions into account.
2. Your Website Is Not Responsive (Mobile Friendly)
Now more than ever, people are using mobile devices to browse the web and make purchases. You must consider the mobile viewer from the onset of any design project. A website designed expressly for visitors on larger monitors may make for a clunky and frustrating experience for mobile viewers. If your site isn’t easily navigable by mobile devices, your users aren’t even going to attempt to navigate your website and consequently, you’re losing customers. So, if your site isn’t optimized for the mobile web When creating a separate mobile website, or are optimizing your current website it’s important that you consider every possible interactive element and piece of your website.
3. Your Website’s Loading Speed
Most web users are becoming more and more accustomed to fast loading speeds. This means that when your site loads slowly you’re testing your visitor’s patience. This is worst, especially if one is using some limited data bundles and your website is taking ages to load. Ensure your website speed is optimized and photos re sized to enhance the loading speed.Having a website that loads slowly can also lead to lowered search engines rankings, as Google factors in page loading speed into their search engine rankings algorithm.
Put simply, your website must load quickly and cater to the fastest internet connections.
4. Your Website is Not “TRUSTWORTHY”
A well designed logo or header is vital to hitting first impression, Also the text of your website will usually take up the largest proportion of design space. The wrong choice of font can turn a visitor off quickly. Bright ‘statement’ colours can look harsher or brighter on different screen resolutions.Advertising should be a secondary element to what your site is all about.
If you have an e-commerce store, you need a secure payment gateway in place if you are accepting online payments. Use trusted partners for accepting payments, services which have built their reputation on the internet for being trustworthy. This needn’t break the bank and WILL make the difference between portraying a professional and reliable impression or looking like a rookie.
And while you’re here, why not drop us a line or start a chat to see how we can help you hyper-optimize your web presence.